Hy-Brid Lifts announced David Price as director of sales covering the southeast United States. Price’s responsibilities include providing customer support as well as continuing the growth and channel development of the Hy-Brid Lifts line of low-level scissor lifts.

“I am excited to join this team and look forward to the opportunity to work with our customers,” Price said. “Coming from the rental industry, I understand the importance of quality equipment and customer service backed by a solid service department. After touring the production facility and meeting the Hy-Brid Lifts family, it’s no surprise that this company is continuing to grow, and I look forward to being a part of that growth.”

Price brings 12 years of industry experience to his new role, largely derived from his time in the rental equipment industry with United Rentals, Blueline Rentals and Equipmentshare. He spent a majority of his time in sales management with a strong emphasis on customer service and going above and beyond for every customer.

“The entire Hy-Brid Lifts team is excited to have David on board to serve the southeast United States,” said Dave Wanta, Custom Equipment LLC vice president of sales. “David has a wealth of sales and rental industry knowledge that will strengthen our ability to serve our customers. David is a valuable addition to the team, and we look forward to the contributions that he will provide for our company’s continued growth.”