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Welcome to “If Walls Could Talk” where Walls & Ceilings magazine is out to discover just that.
Listen as W&C talks with influencers in the industry who are making an impact. We are helping educate and entertain the wall and ceiling industry as only W&C can do. What brought these people to the industry? What’s in store for the contractor? And “If Walls Could Talk,” what stories would they tell? Find out all of this and more on each episode.
More and more companies are using artificial intelligence to help run their business. In this episode of If Walls Could Talk, Publisher Jill Bloom sits down with Jessica Reyna, owner and marketing director of Kill Your Competition, to discuss how artificial intelligence, and specifically ChatGPT, are being used in the construction industry.
One point Reyna makes clear is that artificial intelligence is not always right. “ChatGPT, in a sense, can do the same thing [as most artificial intelligence],” she said. “It’ll grab different information across the Internet, what it thinks is accurate and relevant, but it doesn’t always mean those citations can actually be sourced or fact-checked.”
In an effort to curtail spam messages and reduce the risks of scams, a policy change known as “10DLC” has been released by all major carriers like AT&T, Verizon and T-Mobile. It requires their customers to register their local numbers, or 10-digit code, with The Campaign Registry.
Registration is mandatory and, when registering, businesses are vetted and agree to compliance requirements. If they don’t, they risk higher fees and slower delivery rates for their SMS and MMS messages.
In this episode of “Dear Anna,” Art Unlimited CEO Anna Anderson shares some critical information contractors need to know about 10DLC and how to navigate the policy changes.
Learn more about 10DLC and how it affects your business by downloading the full “Dear Anna” episode here.
In this episode of If Walls Could Talk, W&C Group Publisher Jill Bloom is joined by Trent Cotney of Adams & Reese.
What do all contractors need to know when bidding work?
If you’re a contractor that moving to a new type of service, there are requirements that you need to know. Another issue is it’s important to attain all the paperwork regarding bids. If you are about to bid on a project, take the time to understand what that means to you, the contractor. And, of course, understand the warranty requirements.
In this second part of W&C’s interview with Nick Harmon, the Fresco Harmony founder discusses with John Wyatt about the origins of his successful and very interesting podcast specifically for drywallers.
So much in the world is changing in business, especially in the realm of technology/software. Among those changes, Google Analytics is merging to GA4.
“In the world of marketing, what are the types of channels we’re going to market on? How are we going to see ROI? That type of analysis is changing,” said Anderson. “We’re going from Google Analytics and the data points we understand to this new experience. We need to understand what our customers are doing and then bridge the gap.”
In this episode of “If Walls Could Talk,” W&C’s Editor John Wyatt is joined by Michael B. Chaney, president of James River Exteriors, of Richmond, Va. The company was featured in the magazine’s January 2015 issue. And once again joining us is Stephen Sears, executive director of EIMA.
For this episode of “If Walls Could Talk,” Jill Bloom is joined by Trent Cotney of Adams & Reese. For this chat, the topic is on skilled labor shortage—and as it concerns utilizes teens on jobsites.
What does everyone need to understand in regard to this issue? “Over the last few weeks, I’ve taken calls from a lot of people [concerned about labor]. Over the years, the percentage on the residential side having been using sub-labor has increased dramatically.